Events

Johnson City, Tennessee-based pop-funk band Florencia & the Feeling independently released their crowd-funded debut album Birthday in March 2023, which Vents Magazine hailed as “pure, unadulterated fun.” Since forming in April 2021, the quintet has been lighting up stages across the eastern U.S. with electrifying live shows bursting with joy, groove, and connection. Their infectious energy and genre-bending sound have earned them top honors as winners of both the 2025 FloydFest On-The-Rise Competition and the 2024 MerleFest Band Competition, along with coveted spots at festivals including Bristol Rhythm & Roots Reunion (TN/VA), Shakori Hills Grassroots Festival (NC), and Rooster Walk (VA).

Hustle Souls, based in Asheville, NC, masterfully blend Retro-Soul, Brass Band Funk, and Singer-Songwriter Americana into a unique and captivating sound. Lauded by American Blues Scene as a "generation-jumping mashup of new school second line funk with old school vintage soul," and described by Bluestown Music as “intimate soul…with a Curtis Mayfield like warmth,” the band has earned a spot as one of Music Connection Magazine’s “Hot 100 Live Unsigned Artists & Bands.”